Product Design
Make users genuinely happy with insight-driven design that works.
Design Concepts
Design concepts serve as a foundational step in establishing the visual language and direction for your product. This exploratory phase allows us to visualize multiple visual identities, ensuring that the final design not only resonates with your brand but also appeals to your target audience. Through design concepts, Echobind collaborates with you to explore various design directions, enabling a creative and strategic approach to crafting a product's visual identity.
What to Expect
Defining your product’s design concept is collaborative and iterative, focusing on finding the right visual language that aligns with your project goals. We start by meeting with you to understand your brand and what your product’s visual language needs to communicate. We talk through any constraints that might be relevant for making visual decisions. For example, is your app data heavy? We will want to consider typefaces that are highly legible inside of tables at small sizes. Once we’ve gathered brand and technical information from you, our designers will explore various visual identities by creating style tiles. We’ll then meet with you to review them, refine the ones you like, and ultimately settle on a single direction that will inform the UI Design and Style Guide.
How It Works
Milestones
Our design concept process often includes the following:
- Kickoff Meeting: We start by understanding your vision, brand values, and user demographics to guide the design concept phase.
- Design Concept Development
- Review and Iteration: ****Together, we review these concepts, gather feedback, and refine our approach until we find the perfect visual direction.
Deliverables
- Mood board (typically a Figma file)
- Style tiles (typically a Figma file)
- Recordings of any meetings
Our Design Services
Workshops
Uncover new insights, explore the problem you’re trying to solve, and generate ideas together.
User Flows
Outline the core screens, features, and functionality for all of your users before considering layout.
Prototypes
Create something that feels like the real deal before investing time and money into development.
UX Audits
Identify the top usability issues in an existing app and create a plan for how to address them.
User Interviews
Understand your customers and make sure you’re building a solution that meets their needs.
Usability Testing
Get your prototype in front of users with realistic scenarios to see where they get stuck.
Product Design
Make users genuinely happy with insight-driven design that works.
Wireframes
Iterate quickly, explore foundational UX ideas, and make good decisions about what matters most.
Design Concepts
Brainstorm and visualize multiple visual identities before committing to a given direction.
UI design
Refine the experience of your product by applying a visual identity that delights your customers.
Style Guides
Document your visual identity with styles and components that you can reference and reuse.