ezCater makes it easy for businesses to find and hire hospitality professionals for corporate events. But their users were experiencing slow site load times. Meanwhile, the company was also struggling to customize follow-up communications.
To continue their meteoric growth, ezCater needed to overhaul their top-of-funnel experience.
Site speed – lazy loading images and videos, plus poor performance with screen readers meant ezCater’s website scored low for accessibility and SEO on the lighthouse scale (getting 40s and 50s out of 100).
Email marketing – the existing Action Mailer platform was too hard for marketers to use. It prevented them from trying new templates, or accessing performance metrics like CTR.
Echobind sped up the site by:
And we migrated their Action Mailer system to SendGrid, which made it easier for ezCater’s marketers to implement new email designs and layouts. It also gave them analytics tools to assess and iterate those new approaches.
ezCater’s lighthouse score has increased to well over 90 for desktop and 88 on mobile (up from 56 and 43). Meanwhile the marketing team is working in SendGrid and running key A/B tests on core communications.