Create a New Product

How products are created at Echobind

Upfront strategy work will ensure your product has a good market fit. While user-centered design and flexible engineering will bring your vision to life, layer by beautiful layer.

Book a call (it’s free)

Tell us what you want and we’ll share experiences from projects just like yours. After a 30-minute chat, you’ll know the main tech and design hurdles to pull off your idea – and you’ll get a rough budget range for doing it. If we’re a good fit, we can kick off with a workshop.

Map out project requirements

Huddle in with strategists, researchers, UX designers, software engineers and project managers to workshop your idea.

It might take a half-day, or 3 days. But because the full team is there from the very beginning, we won’t need to relitigate decisions later. This session will set project parameters such as:

• business requirements
• user needs
• research to be done
• tech requirements
• budgets and schedules

We’ll hit the market for insights and ideas

A competitor audit will show what you need to reach parity in the market. While a deep dive with target users will reveal where you could take things to the next level. We’ll help process the intel to find the right feature mix for you.

Lock down the strategy

By reconciling your brief with market insights, we’ll lay out a plan that:

• prioritizes product features
• flags tech requirements
• sets budgets and delivery schedules

Everything will be anchored to your business objectives so you can see we’re on the right wavelength.

If budgets are tight, we’ll recommend how to prioritize your spend to hit your main goals. Critically, the plan future-proofs your product so it can evolve as new tech, new user types, and new use cases emerge.

Learn more about the strategy process

Design and test your concept

You’ll see your product come to life layer by layer. First, we’ll map out an intuitive user flow for approval, then come the wireframes, followed by the visual design. And finally we’ll roll out interactive prototypes.

We’ll check each iteration with target users to make sure it’s tracking well. Doing it this way saves us from having to make expensive changes later.

Learn more about the design process

Make your product a reality

Engineering is deeply involved in the planning and strategy of your new product so they have a build plan ready long before they start. That means no surprises for you.

Your product will roll off the floor doing everything you asked, every time it’s asked. Stable. Reliable. Dependable. It will also be flexible enough to accommodate new use cases, and new technologies as your product grows.

Learn more about the engineering process

Launch and optimize

Good products are launched. Great products evolve. So we’ll run post-launch analytics to help optimize your product for real-life users. That work will be covered under your budget, so you don’t miss the opportunity to respond to all that wonderful behavioral data.