Prioritizing Solutions Over Features

April 6, 2022

Zack Marty


In this short video I show an example of the way in which companies can sometimes prioritize features over solutions. Before someone says that they need an app to solve a problem, fully understanding the basics of the problem is necessary to arrive at a real solution that lets you discover the needed features. At Echobind, finding the solution to a problem takes priority over cranking out features. A customized solution requires a strong discovery process that fully immerses itself in the problem’s context.

When you understand the problem fully, the solution almost comes through osmosis.

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Zack Marty

Product Strategist at Echobind writing about all things product from user flows to more abstract product thoughts.