In this short video I show an example of the way in which companies can sometimes prioritize features over solutions. Before someone says that they need an app to solve a problem, fully understanding the basics of the problem is necessary to arrive at a real solution that lets you discover the needed features. At Echobind, finding the solution to a problem takes priority over cranking out features. A customized solution requires a strong discovery process that fully immerses itself in the problem’s context.
When you understand the problem fully, the solution almost comes through osmosis.