Helping Bose Ship

Bose is a manufacturing company that predominantly sells audio equipment. Bose is best known for its home audio systems and speakers, noise-canceling headphones, professional audio products, and automobile sound systems.

The Engagement

Echobind teamed up with Bose to improve sales for the Home Speaker 500 through a 30 day free trial period. During our 3 month engagement, we collaborated with marketing, product and backend teams to deliver various HTML templates that would fit within their Java based platform. We worked with their marketing team to define the why. We helped their product team scope the necessary requirements. And we enabled their backend team to effectively integrate the frontend solution.

The Problem

The goal of the campaign was to increase product adoption through a physical free trial of their Home Speaker 500. The hypothesis for our specific team was that offering free trials to a targeted audience with a compelling on-boarding experience would create higher conversion and more engaged usage. The project had been in development for the past 18 months and it was the first of its kind— the usage of Bose's microservices in this fashion was unprecedented.

The Solution

Prior to our engagement, a plain HTML/CSS/JavaScript and jQuery solution was in place. However, there were multiple negative UX side effects and various security vulnerabilities were discovered during our initial audit.

We considered porting existing code to React and patching API requests with a JWT workflow. However, we determined that keeping the codebase and focusing on high priority bugs was in the best interest of the project's projected delivery.

The Outcome

The campaign was delivered two weeks ahead of schedule and the conversion rate was around 95% - 98%. This successful turnout enabled the marketing teams at Bose to continue to evaluate free physical trial periods with other products. The successful integration with their internal microservices also lead to future discussions around opening up further integrations to allow teams to rapidly iterate over these bleeding edge marketing concepts.