Clerestory: Rebranding, Marketing Website, and Tradeshow Materials Support
CLERESTORY is a SaaS company that simplifies the invoice creation process for kitchen and bath remodeling. Clerestory makes it possible to deliver in hours complex invoices that would typically take days.
Clerestory contacted Echobind to handle their rebranding and create a new marketing website. In parallel, we also helped them by creating a landing page and various design materials to support their booth at a trade show.
Areas of expertise
The Challenge
While Clerestory already had an existing product, they needed a marketing website that supports their brand redesign and helps meet their business goals.
The Solution
Echobind designed a new brand guide, developed a responsive web experience, landing page, and tradeshow materials for Clerestory.
The Results
A responsive website for customers to learn more about their software, read stories, and connect—as well as design artifacts for their tradeshow booth.
Exploration of a fresh, new look
During the design exploration phase, we looked at a variety of approaches for Clerestory's rebranding, but ultimately landed on one that felt the most representative of their brand while still conveying the SaaS product feel they were looking for.
Exploration of a fresh, new look
During the design exploration phase, we looked at a variety of branding approaches for Clerestory's rebranding, but ultimately landed on one that felt the most representative of their brand while still conveying the SaaS product feel they were looking for.
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Logo design exploration
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A Responsive Website Experience that Reflected Their Voice, Developed within a Quick Timeline
During the discovery phase, it became clear that they had an excellent product that needed an equally impressive website to elevate the brand and support its business goals. After discussions with the founders we discovered the key words and look and feel that resonated with them the most. We then created a design language that felt cohesive while leveraging existing photos of their kitchen and bath remodeling work.
Exploration of a fresh, new look
During the design exploration phase, we looked at a variety of branding approaches for Clerestory's rebranding, but ultimately landed on one that felt the most representative of their brand while still conveying the SaaS product feel they were looking for.
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Design Materials and Development Support for Clerestory’s Tradeshow Booth
As the website redesign launch neared its end, Clerestory planned to attend a tradeshow. They asked Echobind to help them by creating a landing page to promote the tradeshow, as well as materials they can use and share at the event. We created a landing page to promote their Hawaii trip promotion; a table cover; business cards; hand outs; a poster; and a backdrop.
The Outcome
The Clerestory rebranding project successfully refreshed the company's visual identity and messaging, enabling them to better convey their unique value proposition to potential clients. The new website and tradeshow materials were well-received by both internal stakeholders and external audiences, helping to generate new leads and opportunities for the company. Overall, the project was a great success and positioned Clerestory for continued growth and success in the years to come.
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