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Clerestory: Rebranding, Marketing Website, and Tradeshow Materials Support

MacBook Pro laptop and iPhone, both with Clerestory marketing website on screen.
CLERESTORY is a SaaS company that simplifies the invoice creation process for kitchen and bath remodeling. Clerestory makes it possible to deliver in hours complex invoices that would typically take days. Clerestory contacted Echobind to handle their rebranding and create a new marketing website. In parallel, we also helped them by creating a landing page and various design materials to support their booth at a trade show.
Areas of expertise
Kitchen and Bath Remodeling
Engineering
Project Management
Wireframing
Plasmic
The Challenge
While Clerestory already had an existing product, they needed a marketing website that supports their brand redesign and helps meet their business goals.
The Solution
Echobind designed a new brand guide, developed a responsive web experience, landing page, and tradeshow materials for Clerestory.
The Results
A responsive website for customers to learn more about their software, read stories, and connect—as well as design artifacts for their tradeshow booth.
A graphical representation of Clerestory's brand style guide.

Exploration of a fresh, new look

During the design exploration phase, we looked at a variety of approaches for Clerestory's rebranding, but ultimately landed on one that felt the most representative of their brand while still conveying the SaaS product feel they were looking for.

Exploration of a fresh, new look

During the design exploration phase, we looked at a variety of branding approaches for Clerestory's rebranding, but ultimately landed on one that felt the most representative of their brand while still conveying the SaaS product feel they were looking for.
Change this Paragraph
A graphical representation of Clerestory's brand style guide.
A graphical representation of Clerestory's brand style guide.

Logo design exploration

This section still needs to be written
A series of six logo explorations for Clerestory
Clerestory's Logo
A design exploration of Clerestory's Logo
A design exploration of Clerestory's Logo
A design exploration of Clerestory's Logo
A design exploration of Clerestory's Logo
A design exploration of Clerestory's Logo
An animation of a 3D representation of the Clerestory Brand Style Guide.
A 3D depiction of three iPhones all with Clerestory marketing website designs displayed on screen.

A Responsive Website Experience that Reflected Their Voice, Developed within a Quick Timeline

During the discovery phase, it became clear that they had an excellent product that needed an equally impressive website to elevate the brand and support its business goals. After discussions with the founders we discovered the key words and look and feel that resonated with them the most. We then created a design language that felt cohesive while leveraging existing photos of their kitchen and bath remodeling work.

Exploration of a fresh, new look

During the design exploration phase, we looked at a variety of branding approaches for Clerestory's rebranding, but ultimately landed on one that felt the most representative of their brand while still conveying the SaaS product feel they were looking for.
Change this Paragraph
A 3D depiction of three iPhones all with Clerestory marketing website designs displayed on screen.
A screen recorded animation of the Clerestory website
A grid patterned layout of Clerestory's business card showing both front and back designs.

Design Materials and Development Support for Clerestory’s Tradeshow Booth

As the website redesign launch neared its end, Clerestory planned to attend a tradeshow. They asked Echobind to help them by creating a landing page to promote the tradeshow, as well as materials they can use and share at the event. We created a landing page to promote their Hawaii trip promotion; a table cover; business cards; hand outs; a poster; and a backdrop.
A screen recorded animation of the Clerestory tradeshow website
A photo of Clerestory members in front of their tradeshow booth.A photo of a Clerestory member at their tradeshow booth.A photo of Clerestory members in front of their tradeshow booth.

The Outcome

The Clerestory rebranding project successfully refreshed the company's visual identity and messaging, enabling them to better convey their unique value proposition to potential clients. The new website and tradeshow materials were well-received by both internal stakeholders and external audiences, helping to generate new leads and opportunities for the company. Overall, the project was a great success and positioned Clerestory for continued growth and success in the years to come.

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